This Privacy Policy explains how Head Up Systems, Inc. ("Company", "we", "us", or "our") collects, uses, and protects your information when you interact with our website and products.

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1. Information We Collect

We may collect personal information such as your name, email address, phone number, and other information voluntarily provided. We may also collect non-personal information such as IP address, device information, browser type, and website usage data.

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2. How We Use Information

Collected information may be used to:

• Respond to inquiries and communications;
• Provide educational and product-related healthcare content;
• Send marketing and service communications;
• Improve website performance and user experience;
• Maintain compliance with applicable laws and regulatory requirements.

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3. SMS Communications – Promotional Marketing Only

If you opt in to receive SMS messages, your mobile phone number will be used exclusively for promotional and marketing communications from Head Up Systems, Inc. We do not use SMS for transactional, emergency, diagnostic, or account-related notifications.

• Message frequency may vary.
• Message and data rates may apply.
• You may opt out at any time by replying STOP.
• Reply HELP for assistance.
• SMS consent is not sold or shared with third parties.

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4. Information Sharing

We do not sell or rent personal information. We may share information with trusted service providers who assist with operations and communications, subject to confidentiality obligations.

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No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging origination opt‑in data and consent; this information will not be shared with any third parties.

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5. Cookies and Tracking Technologies

We may use cookies or similar technologies to analyze website traffic and enhance user experience. You may manage cookie preferences through your browser settings.

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6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. For healthcare-related data, we maintain safeguards consistent with applicable requirements under HIPAA. However, no system is completely secure, and we cannot guarantee the absolute security of your information.

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7. Your Privacy Rights

You may request access, correction, or deletion of your personal information by contacting us at support@headupsystems.com. Patients and healthcare providers with questions about Protected Health Information (PHI) processed through our medical device products should refer to their facility's HIPAA Notice of Privacy Practices.

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8. Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

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9. Third-Party Websites

We are not responsible for the privacy practices or content of third-party websites linked from our site. We encourage you to review the privacy policies of any third-party sites you visit.

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10. Changes to This Privacy Policy

This Privacy Policy may be updated periodically. Changes will be posted with a revised effective date. Continued use of our website or products after any update constitutes your acceptance of the revised policy.

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11. Contact Information

Head Up Systems, Inc.

11 Portwalk Place

Portsmouth, NH 03801, United States

Email: support@headupsystems.com

Phone: (855) 606-6938

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